Maintaining a healthy drinks revenue is key to running a successful bar, pub or club. Happily, there’s no shortage of ways in which you can keep the punters coming back for more.
Increasingly, venues are turning to fun and games as a means of helping them sell more food and drink – and it’s not hard to see why. It’s a tactic that works. Whether it’s through pub quizzes, which are a great way to encourage customers to buy each other rounds, or through more technologically advanced offerings, pubs and bars are clamouring to turn up the fun factor.
Revolutionary technology that keeps customers entertained
At 501 Fun, we enjoy the traditional forms of entertainment as well as the more modern, gamified entertainment experiences – whilst we specialise in the latter, we strongly believe that there’s more than enough room for both in the 21st century.
Providing immersive gaming experiences is a fantastic way to encourage customers to stay for longer periods of time, which almost always leads to substantially higher drinks sales. If you’re interested in finding out how our systems have fine-tuned the art of competitive socialising, take a look at how our software could increase your drinks revenue generation today by clicking here.
We offer interactive darts systems that use cutting-edge technology to detect where darts have landed. Put the art in dart with silky-smooth graphics that animate the results and an intuitive user interface that allows players to take selfies and choose from an expanding selection of games.
Happy Hour keeps everyone happy
There are plenty of other tried-and-tested ways of boosting beverage buying. Patrons and bar owners alike love Happy Hour – according to a 2018 Nielsen study, bars and restaurants in America generate 60.5% of their average weekly sales during happy hour. Introducing drink deals for each day of the week (Monday martini, anybody?) is another great way to promote sales.
Jazzing up your menus with fun drinks names is another great way to grab your customers’ attention and stand out from the crowd. What’s more, introducing an element of theatre in the form of trained mixologists is another way to drum up sales: watching skilled bartenders create drinks with a real passion and flair is well worth paying a little extra for that pricy Passionfruit & Blood Orange Martini.
Hosting trivia nights and themed nights is also a great way to attract punters on the quieter days of the week. We’re looking at you, Monday.
TV works a treat
Offering a wide range of TV channels almost always pays for itself in the form of increased drinks sales. Cheering on your team as they fight back against ruthless Continental opposition in the Champions League tends to lead to increased beverage consumption, regardless of the result.
You can’t put a price on great staff
Finally, be friendly, courteous and patient, and actively select for these qualities when hiring bar staff. You won’t regret taking the time to train them in the art of cross-selling and upselling – even if it’s as simple as encouraging them to lead with a ‘Well, I’d personally recommend [insert expensive cocktail / fancy craft beer here]’.
Reach out to us today
We’re firm believers in turning up the fun at 501. Make every hour a happy hour for your customers with our tips and tricks and get in touch with us today to see how we can help you and your business supercharge your sales.
Ready to get started? Get in touch to start planning your SOCIAL ENTERTAINMENT venue.