Now more than ever, it’s crucial to take the necessary steps to ensure that your leisure or hospitality venue is consistently successful and profitable. This isn’t always easy, but there are plenty of things that owners and venue managers can do to increase footfall, customer dwell time, and customer spending at their establishments. Here’s everything you need to know to ensure that your venue enjoys long-term success!
Position yourself for success
If you already have an established venue, chances are you have decided on your food and beverage offerings and tested their success among your customers. The next thing to ask yourself is how your business should be positioned in the greater market. This boils down to two key strategies: differentiation and pricing.
Businesses that compete on price aim to minimise their costs of production to deliver products and services that are as cost-effective as possible. This strategy is great for commodities and products that are not differentiated. Products that are clearly differentiated and unique compared to those offered by your competition should command higher prices.
Offering stand-out entertainment options and highlights like social entertainment games may enable you to charge more for your services, as your customers will be enjoying so much more than meals and drinks alone.
Social media presence
Your social media presence and digital marketing strategies can make or break your business in today’s technological age. You can improve your presence online and ensure that your business’s marketing materials reach the right target audiences by maintaining a regular presence on the social media platforms that your audience and potential customers use most often. For F&B venues, these platforms tend to include Facebook, Instagram and Twitter. TikTok is also fast becoming a rising star in the world of digital.
Keep your customers updated on exciting new menu and drink additions, specials and discounts, special events, and any new games and entertainment options that you’ve added to the roster. You can foster engagement by encouraging your customers to create user-generated content for you to share on your page and to tag your account in their pictures, videos and posts of your venue. Another great idea is to host social media contests where participants can stand to win meal and game vouchers or other tempting prizes.
The more engaged your online following is, the better able you are to attract new customers and keep your existing customers coming back for more.
Positive online reviews
Good reviews on social media and Google are an excellent way to attract new customers effortlessly. Encourage your customers to leave reviews of your venue online, and address negative reviews proactively and authentically.
Most customers will be more willing to support a business that has tackled poor reviews with empathy and a willingness to rectify the issue than they are to support a business that tries to hide or delete these reviews. Or, worse still, argue with dissatisfied clients.
Offering social entertainment products
Competitive socialising games are one of the best additions to any F&B venue looking to ensure lasting success. These games pair social activities with the latest in entertainment technology to provide customers with fun tailored to their tastes, preferences and levels of skill.
The results of offering these games are increased footfall at your venue, customers who are willing to stay longer and spend more money, and excellent word-of-mouth referrals.
501’s top tier products like augmented reality darts have been designed by expert teams to keep your customers engaged, satisfied and coming back for more. Supercharge your F&B sales and drive your venue’s success with our delightful portfolio of games!
Ready to get started? Get in touch to start planning your SOCIAL ENTERTAINMENT venue.